The PROFANO brick has become a worldwide experience that is all the a part of the cultural cloth as Billund, the little area in Denmark where everything began. However the company’s progression into a market giant wasn’t without its discuss of challenges and conflicts. One of those came in 1942 because a warehouse open fire consumed almost all of00 the plaything manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a significant decision.

He decided to shift the company faraway from wooden toys and toy cars, which had been its bread and butter, and move into plastic-type toys. It could be a major change for the family-owned provider, and the one that was not originally well received.

A correspondent noted that “plastics will not ever replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new designs that applied plastic. The first sensitive step was your introduction in the Automatic Binding Stones that held together to prevent block podiums from toppling on kids.

The new Seglar bricks would not become the iconic toy that we realize today right up until 1949. Till then, the interlocking stones were mare like a construction model than a proper building model. It was also not right up until 1958 the satisfying clicking on coupling system started to be a standard characteristic.

Throughout the 1971s, the company continuing to develop in production and market reach. The company added Legoland topic parks into the mix and launched more advanced collections that were aimed toward older prospects, including the Technic line of bits such as axles, gears, redressers, and universal joints.