Marketing managers play a critical role in the success of organizations across industries and earn an average base salary of $88,850 in the U.S. as of 2022. Marketing managers must pair an expert-level, well-rounded marketing skill set with strong leadership and collaboration abilities. Build a foundation for the next phase of your career by securing marketing certifications through Udacity.

Marketing managers must feel confident in their ability to determine workflows and coordinate with internal and external partners to make best use of the resources their company has at their disposal. According to Built In, a marketing manager’s average base salary in the U.S. is $88,850 as of 2022. Marketing managers in the United States also earn an average of $7,777 in additional cash compensation, raising their average total compensation to $96,627. Those who exceed expectations have the potential to earn as much as $210K with the right blend of experience, skill set and proven results.

Browse Related Job Categories With Product Marketing Manager

Marketing manager salaries typically range between $71,000 and $153,000 yearly. To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background. This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns.

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice. Salaries for marketing managers can vary widely based on a person’s experience, their role or specialty, the size of the company they work for, and their location, among other factors.

Job Description for Sales and Marketing Manager

By building out their education and gaining work experience, marketing managers will develop a versatile marketing skill set that they will be put to work in a marketing manager role. A deep understanding of customer needs and SEO principles are also two top marketing skills that marketing managers should have at the ready when beginning any project. Marketing managers are typically mid-level roles within a company’s marketing department. This role may report to a senior marketing manager, director of marketing or VP of marketing. Although they are often individual contributors, sometimes they manage direct reports. They may work closely with sales and product teams to establish marketing strategies and track the success of campaigns.

Marketing manager salary

A good starting salary for a marketing manager is $69,000 in the United States. That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing managers is $107,460, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing manager can vary by state.

Highest paying industries for marketing managers

Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles. The average marketing manager salary in California, Washington, and Connecticut are the highest in the U.S. The lowest average marketing manager salary states are Alaska, Florida, and Mississippi. Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more. Marketing managers are responsible for establishing and maintaining a company’s marketing strategies and campaigns. Marketing managers can be found across industries and work in a variety of mediums ranging from digital to print to media. The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base. Additionally, the marketing manager position requires a great deal of both cross-team collaboration and time spent guiding team members through the requirements of a project.

Browse All Marketing Jobs by Salary Level

Among the many things that can affect a marketing manager’s earnings is the location in which they work and the cost of living in that area. Marketing manager salary is impacted by location, education, and experience. Marketing managers earn the highest average salary in California, Washington, Connecticut, New Jersey, and New York. Marketing managers are essential to a company’s growth strategy, as they help run advertising campaigns and develop and manage content creation, promotions and social media.

Marketing managers work closely with a team of marketers to help develop marketing strategies, create content and measure marketing performance metrics. The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience. The U.S. Bureau of Labor Statistics predicts that there will be an average of 35,000 marketing jobs open each year from 2021 to 2031. According to the BLS, overall employment for marketing managers is expected to grow 9.9% through 2031, faster than the national average for other occupations.

“Your earning potential is heavily weighted on your work experience,” said Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy. You know if you are being paid fairly as a Marketing Manager if your pay is close to the average pay for the state you live in. For example, if you live in Washington you should be paid close to $107,931 per year.

Marketing manager salary

The median annual salary for marketing managers is $140,040, and the median hourly rate is $67, according to the U.S. Salary ranges vary and depend on education, certifications, and work background. Compare marketing manager salaries for individual cities or states with the national average. You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. Social media, digital content, SEO and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.